AI Presence Readiness
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Are you ready for AI-driven
travel discovery?

When travelers ask ChatGPT, Gemini, or Perplexity where to go, stay, eat, or visit, will you be found, understood, and recommended?

If AI can't understand you, it can't recommend you.

Paste your URL to get your AI Presence Readiness score in 30 seconds.

✓5 pillars✓38 technical checks✓Score from 0 to 100
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Audits
Public benchmark
—/100
Average score
Most need work
—%
Have llms.txt
Most are invisible to AI
—%
Valid schema.org Type
Rest can't be classified
The benchmark

Who's leading the agentic web in travel

Top destinations and places, across our public benchmark. Click any to see its full report.

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Country ranking

Note: Score is an average across all audited destinations in the country.
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Score-band distribution

Invisible Emerging Developing AI-ready Leading
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Destinations - Where to go?

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Places - Stay, eat or visit?

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Browse benchmarks

Find your peers · Drill into your country

Cohort-level benchmarks for every country and travel category.

How the score works

Five pillars. Dozens of checks. One score.

The AI Presence Readiness Score is built from 38 deterministic technical checks, weighted across 5 pillars that determine whether an AI agent can find, understand, and act on your business. Public score is technical-only — no AI judgment in the scoring loop, the same site gets the same score every time.

Read the methodology →
30%
Machine-readable identity
20%
Content for AI
20%
Crawlability & access
15%
Action readiness
15%
Authority & trust signals

Most of the gap is structural — and fixable.

Most of your readiness gap is technical plumbing — the kind of work an AI assistant needs to find, read, and trust your site. Globetrotters generates and maintains all of it for you. The rest is your content, which only you can write.

✓ Our AI Presence platform can automate · 31 of 38 checks

Structural readiness

Generated, maintained, and synced by Globetrotters after ownership is verified and onboarding completes.

  • ✓A clear identity card AI assistants can readschema.org markup
  • ✓Files telling AI which pages to read and howllms.txt, ai.json, sitemap
  • ✓Permissions for AI crawlersrobots.txt, WAF rules
  • ✓A booking & contact path AI can hand the traveler off toMCP endpoint, Agent Card
  • ✓Social and link-preview cardsOpen Graph, Twitter Card
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! You handle · 7 of 38 checks

Content, authority & server config

Things only you can do. Globetrotters surfaces the gaps but the work itself is yours.

  • !Content readability — Flesch reading score above the threshold for non-native travelers
  • !Image alt-text + media quality — descriptive, accessible, sufficient coverage
  • !Knowledge-graph presence — a Wikidata entity and a Wikipedia article, earned from third parties rather than published by us
  • !Server-side signals — HTTP Link headers, agent authentication and OAuth discovery on your own infrastructure
→ Average remaining work: ~4 hours of content review per property, or one editorial pass per destination, plus a handful of server-side signals your web team owns.
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