AI Presence Readiness
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Are you ready for AI-driven
travel discovery?

When travelers ask ChatGPT, Gemini, or Perplexity where to go, stay, eat, or visit, will you be found, understood, and recommended?

If AI can't understand you, it can't recommend you.

Paste your URL to get your AI Presence Readiness score in 30 seconds.

✓5 pillars✓39 technical checks✓Score from 0 to 100
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Audited
—/100
Destinations · average
None audited yet
—/100
Hotels · average
None audited yet
The benchmark

Who's leading the agentic web in travel

Top destinations and hotels, across our public benchmark. Click any to see its full report.

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Country ranking

Note: Score is an average across all audited destinations in the country.
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Score-band distribution

Invisible Emerging Developing AI-ready Leading
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Destinations - Where to go?

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Hotels - Where to stay?

Browse benchmarks

Find your peers · Drill into your country

Cohort-level benchmarks for every country and travel category.

How the score works

Five pillars. Dozens of checks. One score.

The AI Presence Readiness Score is built from 39 deterministic technical checks, weighted across 5 pillars that determine whether an AI agent can find, understand, and act on your business. Public score is technical-only — no AI judgment in the scoring loop, the same site gets the same score every time.

Read the methodology →
30%
Machine-readable identity
20%
Content for AI
20%
Crawlability & access
15%
Action readiness
15%
Authority & trust signals

Most of the gap is structural — and fixable.

Most of your readiness gap is technical plumbing — the kind of work an AI assistant needs to find, read, and trust your site. Globetrotters generates and maintains all of it for you. The rest is your content, which only you can write.

✓ Handled by the agentic layer

Structural readiness

Keep your site as it is: Globetrotters adds what AI agents read on top of it, through a WordPress plugin, a Symfony bundle or your CDN.

  • ✓A clear identity card AI assistants can readschema.org markup
  • ✓Files telling AI which pages to read and howllms.txt, ai.json
  • ✓A booking & contact path AI can hand the traveler off toMCP endpoint, Agent Card
  • ✓A directory of everything agents can use on your siteai-catalog.json, agent.json, AGENTS.md, Link header
+ more with our help: we give you the robots.txt block or the snippet to paste.
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! On your side

Your pages, authority & server config

Things only you can do. Globetrotters surfaces the gaps but the work itself is yours.

  • !Your own pages — headings, FAQ, titles and link previews, fresh dates, text in the HTML rather than in scripts
  • !Content readability — Flesch reading score above the threshold for non-native travelers
  • !Image alt-text + media quality — descriptive, accessible, sufficient coverage
  • !Knowledge-graph presence — a Wikidata entity and a Wikipedia article, earned from third parties rather than published by us
  • !Server-side signals — 404s for missing pages, agent authentication and OAuth discovery on your own infrastructure
→ Average remaining work: ~4 hours of content review per property, or one editorial pass per destination, plus a handful of server-side signals your web team owns.
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